Leadership & Communication

Inform or communicate? That is the question!

13-09-2019

I learned communications in the field. In my professional experience, people have asked me to “communicate information” internally...everything from the installation of a new printer to the operations manual for a new payroll system.

Reflecting on this, “communication” could well be applied to any type of message that concerns interactions between company employees or between employees and those outside the company.

So...what is the added value of a communicator? Is a communicator just a “letter box” that ensures correct delivery?

In reality, there are two distinct concepts: Informing and Communicating.

Informing means ensuring that everyone at a company or on a team receives important—often operational—information in order to perform their duties in the best possible conditions. Everyone should be able to do this task. This is the role of the messenger.

Communication goes much further. Communicating means filtering and digesting information to determine the best way to transmit it. In what way? Through what medium? For what results?

Thus, we understand the added value of a communicator who is able to transcribe and faithfully transmit to their audience exactly what they want to convey.

For a business owner, this requires an additional effort: not only to provide staff with the right information so they can perform their duties to the best of their abilities, but also to communicate to each of them, sometimes in different ways, the corporate vision and the future goals of the company. By succeeding in this, keeping constant contact with employees, the business owner is sure to drive all their employees in the right direction and ensure everyone's support for the business project.

The CEDEC team accompanies you in all your communication and helps you achieve optimal dynamics and cohesion with your employees.

You may also be interested in

What if “leader” rhymed with (talent) “developer”?

CEDEC France

08-10-2019

What if “leader” rhymed with (talent) “developer”?

Prove yourself exemplary If your desire is to become the boss one day, stop to think about who will be entrusted to your care. Be aware that, if you slow down, they will stop; if you sit, they will lie down; if you doubt, they will lose hope. But if you walk before them, they will outpace you; if you give them your hand, they will give you their life; if you believe in them, they will work...

How can active listening help your company?

CEDEC Spain

08-10-2019

How can active listening help your company?

When we talk about a good leader, the tendency is to think of someone who, among other things, communicates very well. However, what is the secret to such good communication? Have you ever thought that perhaps the best way to express yourself is to stay silent when needed? But not only staying silent, of course: the key lies in listening. This is how good leaders are formed, by listening actively....

Subscribe to our newsletter!

Receive monthly news about strategic business management and our clients' success stories..